
Zynga, the much antipacted tech IPO, raised $1 billion valuing the company at over $9 billion. However, on its first day of trading, Zynga (ZNGA) closed at $9.48 per share below its IPO price of $10, giving the company a valuation of $6.34 billion.
It took about 10 minutes to crash after it made its trading debut at 11 a.m. today.
It began the day trading at $11 and briefly rose above that to as high as around $11.25 — about 12% higher than its IPO price. Then it came crashing down and it traded below $9.75. This morning it is trading at $8.75 per share.
However, don’t cry for Zynga CEO and Founder Mark Pincus, he is making out ok. His stake in the company is still valued at approximately $1 billion.
Zynga is said to be the largest tech IPO since Google, and is viewed as a barometer for Facebook which plans to IPO next year.
Zynga, launched in 2007, has come from nowhere to dominate an industry led by Electronic Arts valued at $6.7 billion, Activision valued at $13.4 billion and is making head way into areas dominated by Sony and Nintendo.
Zynga, gets most of its users and traffic from Facebook and monetizes them via in-game advertising and selling virtual goods. Virtual goods account for only 3% of ad dollars however account for 95% of Zynga’s revenues. Perhaps investors sobered up after reading the prospectus.
Channels: activision, electronic arts, zynga

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So, the company got the price it wanted for the IPO and the market gave it to them. Why is that a bad thing? Because investors wanted instant gratification at the start of trading ? Usually underwriters make a lot more once it begins trading just for being the middle man for which the company gets no additional money other than the IPO price.
I for once feel like it was fair to the company. If you see value in the company, buy, else ignore it. Maybe day traders and flippers were dissapointed.
My 0.02
Comment by Juan — December 19, 2011 @ 1:10 PM