WebGuild
News Events Jobs   Sign In 
  Recent Apple Social Tech   Subscribe Subscribe  RSS Facebook LinkedIn Twitter Flickr Photos

RIMM: Only Thing Going Up Inventory Of Unsold Playbooks


By Daya Baran at December 05, 2011 0 Comments    Share  

When you do the math, the PlayBook writeoff of $485 million is actually worst than it appears. The Playbook initiative has burned $1.5 billion in cash and the only thing going up is the inventory of unsold Playbooks.

RIMM had hoped to sell the Playbook, a seven inch tablet for $799 but thought $699 would sound better. Later it dropped the price to $599. When sales did not materialize, RIMM dropped the price to $399. Subsequently, the price has been dropped to $299 and Best Buy is selling them for $199. The company even had a buy one get two free special.

Reuters reports that special, turned into a stampede in Indonesia, and RIMM’s Indonesia CEO, will be charged with negligence police said. More>>

Tags Channels: , ,

 


Indonesia Arrests RIMM CEO In Buy 1 Get 2 Free Stampede

How PayPal Royally Screwed This Company And All The Kids It Was Trying To Help

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

 





Related

RIM Begins Laying Off Executives Prior To Earnings
RIM Tries To Save Its Failing Tablet By Releasing A $120 Keyboard (RIMM)
U.S. Air Force Buys 18,000 iPads For Pilots
Halliburton Follows Clorox Dumps RIMM Goes iPhone
Indonesia Arrests RIMM CEO In Buy 1 Get 2 Free Stampede








RIMM To Take $500M Charge For PlayBook

Zynga IPO To Raise $1B. Many To Become Millionaires.

Adobe Buys Search Marketing Firm Efficient Frontier

Whitman: Apple New King. TouchPad Not Dead