Google+ traffic dipped 60 percent after the public launch on September 20 according to DigitalTrends. Traffic is back down to pre-launch numbers as the service seems unable to keep users coming back for more.

The Google+ roller coaster has decided to take yet another plunge in traffic and employees are being pressured to increase traffic so that they can get their year end bonus. They are being asked to harass all their family, friends and contacts to use the service to increase traffic and usage. The mercenary workers hired by Google are apparently under extreme pressure to increase the number of posts and activity on the site. The public relations groups hired to tout the services are apparently giving up as they cannot spin this anymore.

Chitika Analytics which did the research for the report believes that one of the reasons traffic dropped so drastically is because of the fact that Google+ really doesn’t offer users anything that Facebook doesn’t, and because everyone already uses Facebook. Google+ has not done anything to really distance its service from Facebook’s, and that is why it is able to attract people to the service, but can’t keep them coming back.

Here is more from the Digital Trends report:

Google is trying to lure users to keep coming back by offering some of Facebook’s top games like CityVille, but it appears that even games aren’t helping. Facebook users only spend about 10 percent of their time in apps so even if games catch on at Google+ it might not have as big an impact as Google would like.

It seems as though the huge spike in Google+ traffic was a perfect storm. Not only was the private service finally opened to the public, but it came out right as Facebook users were unhappy with the new design, and that most likely caused the huge rush of traffic. Google will have to find a way to drive people to the site between Facebook redesigns if it wants the service to be successful.