Target’s website is crashing on the day of it’s launch of the high-end fashion clothing line, Missoni. The rush and traffic to the site is creating a frenzy causing the site to not launch on the day of it’s huge Missoni for Target launch. Customers have reportedly been experiencing problems since 4 A.M. today. I was able to get to the target.com site but not to the Missoni Collection section of the site.

Accompanied by Bullseye, the Target mascot, who is working to get customers in, the site has posted the following message:

“Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can!”

The high-end Italian designer has partnered with Target to offer lower-priced versions of its couture and housewares and clearly, it’s a hit!