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Google Throws Its Hat Into The Hulu Ring


By Daya Baran at September 06, 2011 0 Comments    Share

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Google has thrown its hat into the ring to bid for Hulu, the online video site that was created by the TV networks’ in response to YouTube, fearing that Google would swallow up the Web video ecosystem.

Yahoo, Amazon and Dish are all expected to offer between $1.5 billion and $2 billion for Hulu, in exchange for the free video site, its subscription service and the rights to exclusive content for at least two years.

The details of the Google bid are not clear yet however people with knowledge say that Google is offering to pay several billions more than its rivals.

Here is why Google might be paying more according to the Wall Street Journal’s, AllThingD:

Google seems to want something much more than that, and is willing to pay much more to get it. If you want to speculate, you could imagine Google asking for access to more content, for a longer period of time, and perhaps offering up a couple billion dollars more.

Since that’s not what Hulu’s owners have put on the table, “normally we would have thrown people out if they’d said that,” says an executive familiar with the sales process. But Google “indicated that there’s enough money” involved so that Hulu’s owners are at least thinking about continuing the discussion.

YouTube is by far the biggest video site in the world, and the one part where it’s struggled is in landing long-form premium content that Hulu owns. So are the networks any more willing to hand over their most valuable programming today?

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