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Twitter Turns To Old World PR As Hype Cools


By Daya Baran at August 23, 2011 1 Comments    Share

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Twitter is out shopping for an old-world PR agency to create hype with old, late stage adopters as it runs out of steam with younger and early adopters.

The young and early adopter target group is tuning out the constant hype that Twitter has been throwing at them like  fake claims about celebrities using their service just to hook them so they use the service.

Twitter has hit a wall and they don’t know what to do. It’s reached saturation point as its founders Jack Dorsey, Evan Williams, and Biz Stone appeared in countless articles, at hundreds of conferences, on numerous talk shows, and even on C-Span promoting the service. Now, people are tired of hearing about Twitter.

Twitter’s founders had hoped that all their hype would have materialized into an acquisition – that was their business model. The founders have since left the company; the company has lost its voice and its investors are starting to get nervous.

A recent funding round, which All Things Digital speculates to be as high as $800 million, places Twitter’s valuation at $8 billion. I would be nervous if I was an investor if the founders have left and there is no clear exist plan in sight.

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1 Comment »

  1. wonderful piece of information, I had come to know about your blog from my friend Nandu , Hyderabad, I have read at least 7 posts of yours by now, and let me tell you, your website gives the best and the most interesting information. This is just the kind of information that I had been looking for, I’m already your RSS reader now and I would regularly watch out for the new posts, once again hats off to you! Thanks a ton once again, Regards

    Comment by facebook comparision — August 25, 2011 @ 7:53 PM

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