In the case of social media, program integration varied considerably across tactical options. At 62%, “social sharing links in email and web offers” shows real traction with integration, while company-hosted communities (43%) and Twitter (42%) are the most widely orphaned social tactics. Almost half of marketers (48%) integrate pages on third-party social media sites such as Facebook, while more than half integrate applications and widgets (55%) and ads (54%) on those sites. More>>