There are numerous examples in which companies really messed up on social media. For instance, remember Apple’s Antennagate incident or BP’s response to the Gulf oil spill? Both of these incidents resulted in a negative outcry toward both companies on social media channels.
However, the difference between Apple and BP’s incidents is that Apple has a strong brand presence and BP does not. Apple was able to come back and reclaim its consumers, and although BP made some modifications, its efforts did not have the same affect as Apple’s did. More>>Channels: dos and don'ts, social