New jobs are being created in the social-sphere, social strategist, social media directors, and social scientists. But what value do these experts provide your business? Does investing hundreds of thousands of dollars in to a social media strategy make sense for you? Unless you are reigning from an executive tower in corporate America, the answer is likely “no”.

Social businesses undoubtedly are more prevalent today than those who have not migrated. However what does it take to become social, is it strategy? I think that social strategy dehumanizes and limits the opportunities to voice the true core of a business. Truth is, most social channels within businesses are operated by one or two people who voice their opinions for the company. More>>