WebGuild
News Events Jobs   Sign In 
  Recent Apple Social Tech   Subscribe Subscribe  RSS Webrank Facebook LinkedIn Twitter Flickr Photos

Microsoft Buys Skype For $8.5 Billion To Compete With Apple FaceTime


By Daya Baran at May 09, 2011 0 Comments    Share

http://images.dailymobile.se/wp-content/uploads/2008/12/skype25-wm.jpg

Update: Microsoft has purchased Skype for $8.5 billion reports Reuters.

Microsoft is close to buying the internet phone company Skype Technologies for between $7 billion and $8 billion reports the Wall Street Journal.

Speculation is that Microsoft is buying Skype to compete with Apple’s Facetime. Microsoft believes Skype brings a recognized brand name on the web at a time when it is struggling to get more traction in the consumer market.

I don’t see the strategic fit but the blog Gigom reports that Skype:

  • gives Microsoft a boost in the enterprise collaboration market, thanks to Skype’s voice, video and sharing capabilities, especially when competing with Cisco and Google.
  • gives Microsoft a working relationship with carriers, many of them looking to partner with Skype as they start to transition to LTE-based networks.
  • gives them a must-have application/service that can help with the adoption of the future versions of Windows Mobile operating system.

However, the biggest reason for Microsoft to buy Skype is Windows Mobile and Nokia. The software giant needs a competitive offering to Google Voice and Apple’s emerging communication platform, Facetime.
Google and Facebook were also interested in Skype but did not make the final cut. Whichever way you look at it, it is a high price to pay to compete with Apple.

Tags Channels: , ,

 


Apple Nuance Deal Hints Turn By Turn Directions Coming To iPhone 5

Is It Possible To Win At Social Without Being Strategic

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

 
Have Something To Share...
Share company news, product news, sector news, industry news and more... Login & share>>

Learn More>>





Related

Dell The Next RIMM? Struggling To Survive In Apple World
Apple Maps To Replace Google Maps. Major Revenue Hit For Google
The Kindle Fire Is The Fruitcake Of Tablets (AMZN, AAPL)
Why Apple Share Price Rise Should Be Parabolic
Cheers To Apple. Another Blowout Quarter




Jobs

Find Job>>




Apple: Volatility Points To iPhone5 Launch

Google Earning Point To A Declining Business

Why Facebook Paid $1 Billion For Instagram

Sony To Layoff 10,000. Can’t Keep Up With Apple