A record 411 million Chinese are on social networks and they spend an average of 4.8 hours per weekday versus 169 millon Americans who spend 4.2 hours per weekday according to a report by Netpop Research.

In the report titled “Social Face-Off: A Comparison of U.S. and China Social Media Use”, Netpop added that 93 percent of Chinese broadband users 13 and up contribute online, versus 73 percent of U.S. users, resulting in totals of 382 million and 123 million, respectively.

According to the report, Chinese web users were also more likely to participate in more social networking activities than their American counterparts:

• Sending and forwarding emails (62 percent for China, versus 46 percent for the U.S.)
• Posting to social networking sites (41/39)
• Uploading photos (57/38)
• Rating or reviewing products (50/27)
• Uploading video (27/13)
• Tagging articles, photos, or videos (28/12)
• Posting to blogs or forums (47/12)
• Updating locations (17/12)
• Posting to a microblog (42/10)
• Sharing files via a P2P network (35/7)
• Publishing a blog (43/6)
• Uploading audio (21/6)
• Publishing a website (22/6)
• Living in a virtual world (14/3)
• Posting to a wiki (15/2)
• Uploading podcasts (23/2)

A total of 90 percent of Chinese Internet users said they accessed social networking sites in the past 30 days, compared with 81 percent in the United States. And the numbers titled in favor of China in every other category, as well:

• Photo, video, and audio sharing (93/55)
• Local services and commerce (83/49)
• Forums and email groups (85/21)
• Microblogs (83/17)
• Blogs (78/13), and
• Location-based services (64/10)

Source: AllFacebook