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Web Advertising Eclipsed Newspapers In 2010


By WebGuild at April 14, 2011 0 Comments    Share

Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau.

In an annual report prepared by PricewaterhouseCoopers LLP, the industry group said total Web ad revenue in the U.S. rose 15% to $26 billion last year, rebounding from a 3% decline in 2009 caused by an economic recession. However, last year’s growth rate is roughly half the growth the Web was posting before the global financial crisis of 2008. More>>

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