What are you hoping to gain out of your social media efforts? If it’s a rise in traffic to your website, you better come up with a new plan.
According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL.
Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link. This plays into the idea that social media is best used for brand awareness, but still, 18% isn’t that great. More>>Channels: social, website traffic