Killer business plan with low overhead, plenty of demand, and a large customer base for your product or service? Check.

Great team of employees coming together to market, ship and service your product? Check.

Great website designed by your cousin that your mom guilt-tripped you into hiring because he just got out of that halfway house and really needed a fresh start in life? Check. And… um, uh oh.

‘Uh oh’ is right. For those of you who missed the memo, website usability impacts your site’s search engine rankings and those rankings, by extension, impact whether you will pursue your dream of an online business fulltime or will have to keep that tedious day job. More>>