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Skepticism Deepens As RIMM’s PlayBook Debut Nears


By Daya Baran at March 25, 2011 1 Comments    Share  

http://static.businessinsider.com/image/4ca109277f8b9a2e55b40100-411-308/rim-playbook.jpg

There is growing skepticism among investors if Research In Motion (RIMM) will be able to pull off its “Playbook” tablet as anticipated reports CNBC. Investors sent shares of RIMM tumbling after the company warned of weak profit and revenues in the short term.

Investors are skeptical that the company can take on Apple’s iPad when it is having a hard time with its core business – the BlackBerry.

RIMM has spent heavily developing and marketing the yet to be released device, designed to take on Apple’s iPad in a now crowded tablet market. The device is also much smaller (7 inch screen) than the iPad (9.7 inch screen) for the same price.

Investors are also unsure the BlackBerry maker can pull off a difficult transition from a phone maker to a tablet (few have seen) maker.

Brian Modoff, analyst with  Deutsche Bank (a believer in RIMM) suggested clients sell their RIMM shares.

Modoff, among others, believes it’s imperative that RIMM move quickly to release its touch-based BlackBerry smartphones, replacing an outdated platform that’s ill-equipped for today’s data-heavy applications. However, RIMM said that there is no chance of a touch-based BlackBerry smartphones until next year. The big question is whether the touch-based BlackBerry smartphones will impress (when they finally come out) when stacked against the competition.

Investors were further rattled when RIMM announced that the launch of the Playbook would hit the company’s gross profit margins and they would likely not recover anytime soon.

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1 Comment »

  1. Enough with the doom and gloom already. The company is still profitable, and has a strategy for replacing the aging OS, new phones coming and 4g tablets as well. Release date for the PlayBook is now confirmed, 3 weeks out, and pre-orders are coming in. There is demand – while not apple-ish, it is there, and strong. They have strong growth outside of the US as well.

    As for the phones, could you clarify where it was said there are no new touchscreen phones coming out this year? An entire roadmap was leaked out to countless blogs which showed no less than 3 different touchscreen models (full touch- high end, full touch- budget, and touch + qwerty) slated for a release this year.

    Comment by anti-gloom — March 28, 2011 @ 1:00 PM

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