Every month, I get a reminder email from the team at Search Engine Land to tell me that my post is due.

Most months I already have a clear idea of what I want to cover, but some times I find myself staring at the screen, not sure where to start. And in many ways, that’s a similar situation to the one that marketers find themselves in when asked to start integrating social into the communications mix.

It’s for this reason that we at Mindshare developed a very simple process for planning, implementing and reviewing social marketing, with each step handily beginning with the letter A. More>>