There’s a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while.  To help marketers better understand the notion of holistic SEO outside of PageRank, meta tags and link building, here are several of our most popular posts and articles on making online marketing programs both search and social media friendly:

How Does Social Media Affect Search Marketing? – This post answers key questions about social media and search engine marketing: Are they two peas in a pod, complementary or two very distinct channels? The answer lies in understanding searcher behaviors and how expectations have changed as part of the search and social networking experience.

16 Rules For Social Media Optimization Revisited - As social media has become a ubiquitous part of the online experience, it represents a new set of behaviors for consumers and marketers. The initial “rules” set forth in 2006 were revisited by Adam Singer to test their continued validity and you may be surprised at what he found. More>>