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Here’s an eye-opening statistic: MSPmentor spends considerable time telling managed services providers (MSPs) how to leverage social media. But perhaps it’s time to rethink those efforts. The reason: 80 percent of small-business owners don’t really use use social media, according to survey results from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business.
I stumbled onto the statistic by reading this morning’s Newsday, the largest local newspaper on Long Island. The survey results beg the question: Are MSPs wasting time using social media if 80 percent of your potential small business customers aren’t able to read and digest your messages? More>>
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