IBM announced new software and services to help organizations improve business performance in an increasingly connected global environment. The new enterprise social software delivers advanced analytics capabilities that helps users gain access to information and people on the fly to accelerate collaboration and be more effective in their jobs.

Increasingly, an organization’s brand is experienced through its people, leading to a significant increase in customer demand for social networking capabilities in business.  IBM is responding to this market opportunity by launching a new Global Business Services initiative to help companies understand how social networking is being used today and how it can best fit into their business. More>>