At the Consumer Electronics Show next month in Las Vegas, Google was all set to brag and flaunt Google TV with the likes of Sony, Toshiba, LG and Sharp.
However, in a surprise move Google has just informed the TV makers that Google TV will not be there. For months when asked about Google TV, the response was that at the Consumer Electronics Show everything would be explained. In fact last week, Google issued a lengthy blog post boasting how its TV platform is better for watching movies and TV shows. Now Google is a no show.
The TV manufacturers have known that the reception to Google TV was lukewarm, 19 percent of consumers gave it a low rating of one star. The main complaints were that it was slow and did not offer more features than other, less expensive set-top boxes. However, the sudden “no show” announcement has caught the manufacturers off guard and has put them in an awkward position.
Industry analysts told the NYT that Google’s sudden change of plans reflects a weakness in the company’s business culture around managing relationships with partners.
“Google as a company is not a particularly partner-friendly or partner-focused company,” said James L. McQuivey, an analyst at Forrester, who added that because of the delay, it might take another year before Google TV has a chance to catch fire.
Although executives at the television makers played down the incident they were none the less taken by surprise and completely embarrassed. Sony, Logitech, Samsung have built special appliances and gadgets for the Google TV, a product that may never see light. Apparently, Vizio will be the only TV maker showing demonstrations of Google TV, but will do so in private demonstrations off the show floor.
Source: New York TimesChannels: apple tv, google: tv, sony