Five years ago, Shop.org published a press release:

“While traditional retailers will be monitoring store traffic and sales on Black Friday (the day after Thanksgiving), online retailers have set their sights on something different: Cyber Monday, the Monday after Thanksgiving, which is quickly becoming one of the biggest online shopping days of the year.”

Ta-dah! The term “Cyber Monday” was born.

The only problem: It’s mostly a marketing gimmick, according to consumer electronics experts and an online metrics tracker. More>>