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CFOs See Benefits In Social Media Use


By Webrank at November 27, 2010 1 Comments    Share

http://www.reuters.com/resources/r/?m=02&d=20081202&t=2&i=7031347&w=460&fh=&fw=&ll=&pl=&r=2008-12-02T000859Z_01_BTRE4B019HY00_RTROPTP_0_MEDIA-SUMMIT

As social media makes its way into the workplace, executives are weighing the potential risks and benefits. Approximately half (51 percent) of chief financial officers (CFOs) interviewed recently for an Accountemps survey said their greatest concern is that employees are wasting time during business hours using sites such as Facebook and Twitter. CFOs also expressed worries their staff may behave unprofessionally or post inappropriate information online. However, three in 10 financial executives (28 percent) said using these sites can improve customer service.

The survey was developed by Accountemps, the world’s first and largest staffing services firm specializing in accounting and finance. It was conducted by an independent research firm and is based on interviews with responses from more than 1,400 CFOs from a stratified random sample of U.S. companies with 20 or more employees.

CFOs were asked, “What is your greatest concern for your company regarding employees using social media?” Their responses:

Wasting time at work 51%
Behaving unprofessionally 18%
Posting financial/confidential company information 11%
Posting negative comments about company 10%
No concerns 10%
Don’t know/no answer 1%
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  1. [...] This post was mentioned on Twitter by Aaron Lee, MyAdEngine, McCollins Media, tony valkov, Tony Valkov and others. Tony Valkov said: http://dld.bz/– CFOs See Benefits In Social Media Use http://bit.ly/gzDDXJ #SocialMedia http://ow.ly/1ac9XH [...]

    Pingback by Tweets that mention CFOs See Benefits In Social Media Use -- Topsy.com — November 28, 2010 @ 12:29 AM

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