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A must read post on social media marketing. According to the author, social strategies generally fall into one of two camps currently:
* Brand raising exercises
* SEO Backlink generation
Both of which are valid goals – and need not be exclusive – but a good strategy should also aim to generate direct sales or leads for your website; and that makes all the goals much more measurable within a more meaningful context of business success. More>>
Channels: social marketing strategy
[...] This post was mentioned on Twitter by Brian Rice and Velocity Solutions, Chris Isaac. Chris Isaac said: Let's Get Social How To Make Your Social Media Strategy Accountable http://ow.ly/1a841N [...]
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