Subscribe
About a quarter of small businesses are marketing via social media but they are having mixed results, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland.
According to the study, of the small business that marketed via social media, 82% primarily used Facebook, and that the most common activities was maintaining a company page and posting status updates or links to interesting content. About 50% said that they monitored brand chatter on social networks. Some business said that they did not get the expected results from social media. However, they see social media as more of a loyalty channel than a acquisition one.
em
Channels: smb, social media
Share company news, product news, sector news, industry news and more... 
[...] This post was mentioned on Twitter by embarco and Chris Isaac, Dan Carter. Dan Carter said: SMBs Having Mixed Results With Social Media (http://bit.ly/cOldRj) – WebGuild [...]
Pingback by Tweets that mention SMBs Having Mixed Results With Social Media -- Topsy.com — September 30, 2010 @ 1:44 AM
Hi useful points.. now why did not i think of them? Off subject slightly, is this page pattern simply from a normal installment or do you employ a custom pattern. I have a webpage i will be aiming to improve and clearly the visuals is one of the fundamental things to try and do on my list.
Comment by Nola Gerth — October 11, 2010 @ 5:22 PM