Social Commerce Becoming Socially Acceptable

By Wall Street Journal at September 28, 2010 1 Comments Share

Over the past year, an explosion of stores on Facebook Inc. and the site’s growing number of partnerships with Internet retailers has propelled social commerce to an inflection point, says Ethan Beard, who runs the Web giant’s developer network. Over the next 12 months, Beard expects social shopping activity to surge as merchants look to leverage the site’s 500 million users. More>>

Channels: social commerce

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