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Social Media basics: even if a company doesn’t want to engage in Twitter or Facebook, there is no question a certain level of monitoring is required nowadays — search 5 social media lessons from Air Canada story.
Perhaps even more interesting than the story itself, are the comments. And if you didn’t get that far I’ll highlight some of them:
“One sad note about our modern social media world is that apparently people are quite willing to jump on the critical bandwagon without knowing what is really going on”. More>>
Channels: air canada, kraft foods, monitoring
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Trackback by fast Track studies Canada — October 19, 2010 @ 6:34 AM