Social Increases PPC Performance

By Daya Baran at September 12, 2010 1 Comments Share

social impacts ppc

The integration of social and search, typically centers on conversion on organic search but according to a new report from MarketingSherpa integrating social and PPC with social media users leads to see a 6% click-through rate for paid search engine traffic, which does not include contextual or affiliate advertising. That is a 100 percent increase over non-social media users.

Channels: conversion, PPC, social

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SEO & Integration With Social Media

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