http://www.webguild.org/20100909/google-instant-implications-for-users-advertisers-website-operators The Voice of the Web Wed, 23 May 2012 19:09:52 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.webguild.org/20100909/google-instant-implications-for-users-advertisers-website-operators/comment-page-1#comment-44655 Vernon Mon, 13 Sep 2010 04:14:27 +0000 http://www.webguild.org/?p=90682#comment-44655 If, as you say, google is "controlling the popularity of the keywords" (and undermining CTR), they will end up directing searchers to irrelevent sites and thereby drive down Google usage. Additionally, conversion rates will drop and that means the value to the advertiser of the Google ad drops (meaning they are inclined to pay less, not more, for the ad). If, as you say, google is "controlling the popularity of the keywords" (and undermining CTR), they will end up directing searchers to irrelevent sites and thereby drive down Google usage. Additionally, conversion rates will drop and that means the value to the advertiser of the Google ad drops (meaning they are inclined to pay less, not more, for the ad).

]]> http://www.webguild.org/20100909/google-instant-implications-for-users-advertisers-website-operators/comment-page-1#comment-44563 Koh Samui Travel Sat, 11 Sep 2010 15:59:19 +0000 http://www.webguild.org/?p=90682#comment-44563 POTENTIALLY spending money on Google - this is a wild speculation to base all your arguments on. And in fact, it doesn't make sense. If Google would want to scew user behavior, they could have started messing with organic search listings long ago and give preferential treatment to those who run AdWords campaigns - which they don't. Google has shown over and over again that they care much less about advertisers than about their users (or at least: their users experience using their platform), and they always have the user experience in mind first. And if you look at it objectively, it DOES make things easier! You can still type any obscure keyword you want in, but in my guess, the instant feature just displays what are the most commonly searched for keywords based on the letters that you answered anyway, and thus, are an improvement of the users experience. POTENTIALLY spending money on Google – this is a wild speculation to base all your arguments on. And in fact, it doesn't make sense. If Google would want to scew user behavior, they could have started messing with organic search listings long ago and give preferential treatment to those who run AdWords campaigns – which they don't. Google has shown over and over again that they care much less about advertisers than about their users (or at least: their users experience using their platform), and they always have the user experience in mind first. And if you look at it objectively, it DOES make things easier!
You can still type any obscure keyword you want in, but in my guess, the instant feature just displays what are the most commonly searched for keywords based on the letters that you answered anyway, and thus, are an improvement of the users experience.

]]> http://www.webguild.org/20100909/google-instant-implications-for-users-advertisers-website-operators/comment-page-1#comment-44525 frank Fri, 10 Sep 2010 21:34:08 +0000 http://www.webguild.org/?p=90682#comment-44525 youtube is second instead of yellow pages or yahoo mail or yahoo finance youtube is second instead of yellow pages or yahoo mail or yahoo finance

]]> http://www.webguild.org/20100909/google-instant-implications-for-users-advertisers-website-operators/comment-page-1#comment-44523 jack johnson Fri, 10 Sep 2010 21:18:53 +0000 http://www.webguild.org/?p=90682#comment-44523 if you type in "y" you get "yahoo" vs youtube (owned by Google). if you type in "y" you get "yahoo" vs youtube (owned by Google).

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