Global email marketing and interactive marketing provider ExactTarget released a new executive briefing called 10 Ideas to Turn Data into Results. The briefing gives marketers exclusive insight from the world’s top technology providers such as Microsoft, Omniture, ATG, SAP, Bazaarvoice, Razorfish and others on how integrating marketing technologies can boost customer engagement, save time and money and drive additional revenue.

The briefing provides best practices on integrating email marketing and interactive marketing with other online technologies such as customer relationship management (CRM), Web analytics and ecommerce platforms.

The 10 Ideas to Turn Data into Results briefing offers marketers practical tips
on how to use data from all online systems to create more effective and targeted
marketing campaigns.

* Proven advice for increasing customer engagement with more personalized,
timely and relevant marketing.
* How integrating marketing technologies allows for quicker identification of
trends and opportunities.
* Why consumer adoption of social media, mobile marketing and online shopping makes systems integration more important than ever before.

You can read the report here.