You might be surprised to know the largest age groups involved in social media are 35-45 year-olds and the second largest are 45-54 year-olds. That’s according to Google Ad Planner.

When it comes to social media, there are many misconceptions in the business world.

First, social media needs to be part of your marketing mix and it’s not the entire program. You also need to know social media is made up of much more than Facebook. It includes blogs and other social communication.

Another misconception is that all it takes is to get on Facebook or to start tweeting on Twitter. More>>