The Procter & Gamble (PG) ad campaign of Old Spice guy Isaiah Mustafa came out smelling like a rose .

Tens of millions of people watched a series of ads on YouTube of a bare-chested Mustafa extolling the benefits of Old Spice Body Wash. Launched in February on TV and the Internet, the campaign brought an Emmy award for the ad campaign’s creator, Wieden+Kennedy. It also brought TV show appearances for Mustafa.

“It will go down in the pantheon of great ad campaigns,” said Matt Cutler, chief marketing officer of research firm Visible Measures. “It really drove home the idea that we’re not in Kansas anymore.” More>>