Marrying Social Marketing & Media Buying

By Webrank at September 03, 2010 1 Comments Share

With every passing day, it seems social media becomes more engrained in the media strategist’s daily work life. Whereas not long ago our interest in social sites was limited to the advertising options these sites afforded our clients, they are now garnering consideration on a deeper level. Buyers are collaborating closely with social media strategists to create campaigns that cover all key online touch points, and to ensure that the campaign concepts they help to devise and the placements they negotiate extend to consumers on social media sites. More>>

Channels: media buying, social marketing

Social Traffic Soars But Digg Continues To Die

E-mail Marketing: The Social Outcast?

You can leave a response, or trackback from your own site.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

903121 Comment2010-09-03+17%3A48%3A19Webrank »

[...] This post was mentioned on Twitter by Alltop Social Media, JobShoots, JobShoots, Marisa Beauduy, Alltop Social Media and others. Alltop Social Media said: Marrying Social Marketing & Media Buying http://bit.ly/bovsw1 [...]

Pingback by Tweets that mention Marrying Social Marketing & Media Buying -- Topsy.com — September 3, 2010 @ 10:52 AM

RSS feed for comments on this post. TrackBack URL

Marrying Social Marketing & Media Buying

903121 Commenthttp://www.webguild.org/20100903/marrying-social-marketing-media-buyingMarrying+Social+Marketing+%26+Media+Buying2010-09-03+17%3A48%3A19Webrank »

Leave a comment

903121 Comment2010-09-03+17%3A48%3A19Webrank »