How To Measure Your Social Media Marketing Investment

By Webrank at August 15, 2010 1 Comments Share

Social media has brought unprecedented change in the way a business markets its services and products online, as well as how it communicates to customers.

But how much of that change is being measured? From the latest industry surveys, very little, despite heavy investment. Yet with more corporations employing social media for branding, lead awareness and sales, the need for relevant metrics has become essential to successful financial performance. Books on social media have appeared, but few have dealt with metrics from an analytics framework. Until now. More>>

Channels: measurement, metrics, social media

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883001 Comment2010-08-16+05%3A10%3A02Webrank »

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How To Measure Your Social Media Marketing Investment

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