Earlier this month, I was working with my team in Australia. They immortalized me via their video program called the Red Chair Series. Here are some of the things they asked and where that conversation led. It is actually a good companion to the book, Socialize the Enterprise, which Ogilvy just published:

• Has social media led to a shift in consumer behavior?
• Is social media a fad?
• What makes an effective social media strategy?
• How do you compare social media ROI with traditional media?
• Has social media impacted politics and government? More>>