Since I’ve been a columnist here at Search Engine Land, I’ve written about a wide range of B2B search marketing topics, including Flickr, Landing Pages, Trade Shows, Content, High Costs of PPC, Leveraging Organic Keywords, Universal Search, and other B2B topics.

As this column came around, I was having difficulty coming up with a compelling topic. Not only have I written about a wide range of B2B topics, the Web is also flooded with B2B marketing content (just try searching Twitter for “#B2B“!). Because I monitor social communities, feeds, and Google for fresh B2B stories and articles, I see many of the same topics written about over and over. More>>