If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors.

While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Thanks to a solid blogging strategy and the inherent SEO benefits of blog content, these marketers reported that their blogs were now outpacing their company homepages for key metrics such as More>>