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Disney Buys Social Gamer Playdom For $563.2 M


By Daya Baran at July 28, 2010 0 Comments    Share

Walt Disney Co. agreed to buy Playdom Inc. for $563.2 million,
acquiring the second-biggest maker of games played on Facebook and
MySpace websites.

Playdom’s owners may receive an additional $200 million if performance
goals are met, Burbank, California-based Disney, the world’s largest
media company, said today in a statement.

The purchase extends Disney’s drive into online and mobile games. This
month, the company bought Tapulous Inc., a developer of music-related
games for Apple Inc.’s iPod and iPad. Playdom has the talent Disney
needs to expand in social media, Chief Executive Officer Bob Iger said
in an interview. More>>

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