Ask.com, which previously had offered Q&A is getting back into it. The company say that from a macro trend perspective, “the explosion of the social Web underscores both the cultural shift and massive technical innovation of the last 15 years”, people are using the Web as a conversational medium, meaning consumers are increasingly asking questions.

The services will extract answers to questions from the Web, with a bit of human perspective by tapping into Ask.com’s community of 87 million monthly uniques. For those questions that are really difficult to answer, user can pose them to real people in the community.

Ask.com says that it is “now uniquely able to offer the most comprehensive and convenient approach to getting answers, combining pages and people to help users find the answers to all questions – even questions for which no answer is published online”.