Conventional wisdom states that there are two types of followers in social media. There are those who share your content, ‘like’, retweet or comment on your posts, and interact or converse with you…and those who don’t. Or, in social media speak, those that are engaged and those that aren’t. But let me introduce to you a different scenario, one that’s relevant whether or not any given follower is engaged or not. Have you ever stopped to consider the ‘value’ of a follower or group of followers, irrespective of whether they interact with you or not? More>>