I was walking through Barnes & Noble last weekend when I saw The Social Media Bible and it got me thinking, why have marketers transformed “social media” into a complicated tool that brands continually misuse and fail to integrate successfully into other marketing campaigns? The essence of social platforms is people authentically connecting with other people; it’s not supposed to be overly massaged or corporate. If brands want to connect with those people, they should do so in a straightforward and honest manner. More>>