Print media is dying due to the internet – it is an old story. One on the causalities is Newsweek, which lost nearly $30 million in print advertising revenues during the past two years and experienced a 31% plummet in its first quarter revenues this year. CEO, Donald Graham, says Newsweek has no clear path to profitability and has put it on the block. There are no takers except China, which is interested in buying Newsweek and apparently is the only suitor. However, I am puzzled how China would make the venture profitable since this is not an operation that can be made profitable by cost cutting. What would they do differently to make it viable? Perhaps more distribution? Is that really achievable? More distribution means more ad dollars but I am not sure. Thoughts?