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How AT&T Plans to Lift Its Image Via Social-Media Customer Care


By Webrank at June 21, 2010 0 Comments    Share

When you’re having a bad day, just think: It could be worse. You could handle customer complaints at AT&T.

Few brands engender as much social-media fury as the iPhone’s exclusive carrier. Facebookers and the twitterati adore the devices but despise the service lags and dropped calls. Almost every day during the first half of last year, #attfail and “AT&T sucks” were regular trending topics on Twitter. Just last week, the twit again hit the fan as customers kvetched that they couldn’t process new iPhone preorders on the carrier’s website. More>>

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