Starbucks will offer “Free WiFi” at all its stores starting July 1 courtesy of AT&T. Previously only AT&T customers and Starbucks card carrying customers could get free WiFi at Starbucks locations.
Starbucks CEO Howard Schultz announced that his company’s chain of coffee shops will soon bridge the gap between their “third place” stores (the home being the “first place” and office being the “second place”) and the online world.
Starbucks hopes the foot traffic will increase sales of it coffee, food and other beverage items. The company is looking for ways to increase revenue having been hit hard by the recession as consumers have cut back or just aren’t able to afford a $3 coffee anymore.
Starbucks also hopes that users will surf its new Starbucks Digital Network, a partnership with Yahoo!, which will give users who surf the Internet from the company’s U.S. stores access to “various paid sites and services such as wsj.com, exclusive content and previews, free downloads, local community news and activities, on their laptops, tablets or smart phones.” Content will come from the likes of iTunes, The New York Times, Patch, USA TODAY, The Wall Street Journal, Yahoo! and ZAGAT, among others.
Channels: ATT, free, starbucks, WIFI

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About time. Have complained to them about this in the past.
Comment by thundt — June 15, 2010 @ 8:17 PM
Wow, Starbucks, what a creative idea! Maybe some genius might have thought of this about 5+ years ago? In the meantime, my loyalty to Peets Coffee, who had some people at the top thinking about free Wi-Fi well ahead of you, has become unbreakable. Thanks for the untimely thought, however.
Comment by Josh Briggs — June 24, 2010 @ 12:27 AM