Mia Dand, Global Enterprise Social Media Manager at HP, will be giving a workshop on “Setting up a Successful Social Media Program” at the Social Media Strategies conference.

The workshop will be based on her experience setting up a large scale social media program at HP. She will discuss the essential elements of setting up and scaling a successful social media program, implementing and managing it.

Whether you’re trying to start your first social media program or evaluating the efficacy of your current program, here’s a session you do not want to miss. You will walk away with valuable tips from a real-world practitioner on successfully launching and growing a successful social media program:
- How to define the objective/scope for your program
- Creating a plan of deliverables and determining your resource needs
- Defining the roles & responsibilities of your team
- Measuring success and proving the value of your program

For more information visit http://www.webguild.org/events/socialmedia/