Comments on: Forrester: Ad Agencies Dead. Social Media Making Advertising DIY

By: Est-ce que tout est réellement mort? « Blogue de Nurun Services Conseils

Est-ce que tout est réellement mort? « Blogue de Nurun Services Conseils — Mon, 26 Sep 2011 18:56:59 +0000

[...] 2011, les agences (qui ont également été déclarées mortes au moins une fois) ont la responsabilité et l’obligation non seulement de réfléchir à cette accumulation de [...]

By: Chris

Chris — Fri, 18 Feb 2011 03:46:34 +0000

Just left an ad agency TODAY, I am a Web Developer by trade and have my SEO and Social Media Certs to make any client triumphant returns on a way smaller budject than any ad agency could ever hope to deliver. I used to own a Recording Studio with big money equipment, but since the explosion of technology a kid can have the equivalent of a L.A. Studio in his basement for a couple of grand. I adapted, changed and went back to school. Now those skills are used in pod casting, youtube, well you get the picture. Im not going to say something like "mambo jambo artsy fartsy stuff" because creative is a beautiful thing. I mean web is art and logic put together. But what I will say is that ALL AD AGENCY's are DEAD… its only a matter of time.. maybe 1 -2 years at best. Your like blockbuster. Its OVER… go do something else. Newspapers are Blogs, Radio are on iPods now, Marketing is done through the wire…. I had to leave my position because at the end of the day they just didn't get it. I handed them a Seth Godin book and said thanks but no thanks….

ps. The sweet part is I left because a roofing company hired me as their in house online marketer for double the money and if you now what Ad Agency charge…. well lets just say my passion is my career and I gots to get PAID! yeah baby!

By: sensorineural

sensorineural — Mon, 27 Dec 2010 16:19:30 +0000

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By: Blaine Millet

Blaine Millet — Sat, 03 Apr 2010 18:48:58 +0000

Completely agree – Ad Agencies as we know them today are a dinosaur looking for the promise land of food – doesn’t exist.

This is a group that clearly doesn’t understand social media and hasn’t realized that the model of charging for ad services and marketing services is going by the way of the dinosaur. I talked to a large agency a few weeks ago and the emphasized they want people for the future that have an agency background first and then social media skills. This is why the word “Oxymoron” was created.

Personally, I am anxious to watch the demise of the traditional agency as they have handicapped businesses for a long time. Finally they will be set free when they can use the tools of social media to become closer to their customers than they could ever do before with the help of an agency. Watch the evolution – the dinosaurs are running out of food…

Blaine Millet
http://www.wom10.com
@BlaineMillet

By: PreFab in Valley

PreFab in Valley — Tue, 30 Mar 2010 06:12:44 +0000

There's a Home Depot in Palo Alto, for the DIY'ers.

By: GeekMBA360

GeekMBA360 — Tue, 30 Mar 2010 05:09:41 +0000

This is a sensational headline, but this is not true.

Most ad network (and there are hundreds of them), are really ad agency in disguise. I know most ad network will never admit it. However, they essentially play the role of agency with a little bit of "technology". The fine line between traditional ad agency and ad network will become more and more blurred. Eventually, most ad agency will merge with ad networks.

Agency is alive and will be alive.

By: Anonymous

Anonymous — Tue, 30 Mar 2010 04:34:34 +0000

Points 1 and 2 are roughly correct – although, flippant statements only make you lose credibility. On the other hand, point 3 is nether here nor there. First social media works only for some verticals. Second, large advertisers with substantial budgets do not necessarily want to maintain a staff to manage all their channels and do it all themselves. They don't want to know the nitty-gritty and do the dirty day-to-day campaign management work. Enter: the Agency, with all it's creativity and benefits, it's inflated fees and lack of accountability or transparency. But no matter. There is a place for them. Sometimes, it just makes sense to order the $50 gourmet birthday cake rather than bake it yourself.

By: kevin

kevin — Tue, 30 Mar 2010 00:10:23 +0000

Hehe…

You are right on the point Chris.

I own a ad agency with 15 professionals.
We create. Something most people can not do.
Thats why there will always be a premium. Just like doctors and lawyers, only they can do what they can do…

Is there a difference between designing and building your own home vs. a service professional doing it for you? I believe there is a big difference.

Template Vs Custom: Yes, most people will get what they pay for! If you think its easy to create a professional website, go and see it for youself.

Yes, the country is going self-serve. But there are few things still left for the creative people of the world. Great designs comes from the gifted people who developed their skills from good genes and hard work…

There will always be a future for Agencies that deliver great designs…Technology is simply a tool which we use to create.

If you don't believe me, just take out a notepad and pen and start skeching!

By: Chris

Chris — Mon, 29 Mar 2010 21:39:30 +0000

"…creative mambo jambo artsy fartsy stuff"?
Wow, that's a shockingly ignorant/arrogant comment. Unless I'm from another planet, this is a service and experience-driven economy we're in. Ergo, creative thinking is, and will continue to be at a premium. You might consider not making flailing comments like this in the future.

Also, "…The advertising (digital) will become part of the web department." Um, no. The natural process of changing creative services to keep things fresh is what matters most to savvy advertisers. It's a lot easier to have 3 or 10 creative shops fighting over your business than hiring a comfy, complacent internal design staff otherwise known as a "one trick pony."

This article is a mess of haphazard generalizations and predictions, IMAO anyway.

Lovingly,
An FWA-winning interactive designer/developer