Peter Coffee, Director of Platform Research at Salesforce.com, has published a compelling post about “The Incredible Importance of Open APIs” over at the Force.com blog. In case you may have forgotten, Salesforce.com’s web APIs are an integral part of the company’s offerings, with a variety of internal and third party products that rely on these APIs for literally millions of transactions a day (in fact, by January, 2008 Salesforce.com had already served 24 billion API calls).

Peter’s post highlights the fact that open APIs are important for companies looking to expand their reach through third party developers and to improve their internal product development by consuming their own APIs. More»