Personalised search is Google’s latest tactic of boosting rankings for domains that users have shown they are more likely to visit based upon their search history. It can be disabled, but when it’s on by default, search (and click-through) history is storPersonalised search is Google’s latest tactic of boosting rankings for domains that users have shown they are more likely to visit based upon their search history. It can be disabled, but when it’s on by default, search (and click-through) history is stored in a 180 day… More»