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Study Finds Link Between Brand Building and Search


By Webrank at February 15, 2010 0 Comments    Share

NEW YORK Feb 9, 2010 — Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site.
“Search begins witNEW YORK Feb 9, 2010 — Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site.
“Search begins with the choice of… More»

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