Whether you realize it consciously or not, your level of trust is greatest for your friends and family when it comes to recommendations for products, services, travel destinations and so on. Many people do prefer recommendations from people in media (such as newspapers, radio, TV), but more people prefer Whether you realize it consciously or not, your level of trust is greatest for your friends and family when it comes to recommendations for products, services, travel destinations and so on. Many people do prefer recommendations from people in media (such as newspapers, radio, TV), but more people prefer recommendations… More»