It’s been two and a half years since Google acquired digital marketplace DoubleClick for $3.1B. Over that time, they’ve gotten approval for the deal, made it official and merged their technologies more and more closely. This week they’re announcing another step to that integration—new analytics for itsIt’s been two and a half years since Google acquired digital marketplace DoubleClick for $3.1B. Over that time, they’ve gotten approval for the deal, made it official and merged their technologies more and more closely. This week they’re announcing another step to that integration—new analytics for its ad manager and… More»
Channels: display, Search

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